The attention span for a typical web user has dropped to between 3 and 7 seconds and it is crucial to attract their attention in this timeframe. The way to do this is with an effective landing page.
It is a common misconception that all visitors to your website land on the homepage.
While a large percentage do, you have a high degree of control over where your visitors enter your site. The pages where they enter the site are called landing pages and managing these pages is the key to growing your business on the Internet. Landing Pages are the key to successful Google Adwords/Pay Per Click campaigns.
A successful Landing Page can have a substantial impact on your Return on Investment (ROI).
A Landing Page is a specialised page that visitors are directed to once they’ve clicked on a link, an offer, a banner ad, a search result or any other generic URL that they have heard of in a TV commercial, radio ad, a viral campaign or an email newsletter. The page is tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will lead ultimately to a sale or the generation of a lead.
Providing effective Landing Pages will help to improve your “Bounce Rate” (or the number of people who leave your site after visiting only 1 page), which is the holy grail in terms of converting visitors into customers on the internet.
Your customers demand instant gratification and our experience shows that every successful landing page must answer the following key questions:
- What is the offer?
- Who is the target audience?
- Why are they interested, and why should they take further action?
- How do they get started?
Internet Success is certified in Landing Page Optimisation by the Marketing Experiments Organisation and can help you to design and build suitable Landing Pages to improve the performance your internet marketing campaigns.
If you would like to learn more about how Landing Page Design can help your business why not arrange your Free 1 Hr Internet Success Consultation.