In short, SEO is about making your website more attractive to the search engines so your rankings improve for keywords and phrases relevant to your business. The diagram on the right shows a typical Google Search Page. The Highlighted area is the are targeted by Search Engine Optimisation.
This will result in more customers finding your website and ultimately buying your products or services – if the offer is right!
How are websites optimised for the search engines?
In practice SEO involves identifying the words that people could or should use to find your website, otherwise known as keywords. A review of your site is then undertaken to identify the reasons why your site is not currently ranking well and making changes to improve its rankings in Google’s search results.
Why do Search Engines Matter?
A radical change has taken place in the past 10 years and when people are looking for your product or service, they now go to the search engines such as Google rather than golden pages or any other form of advertising.
They are the preferred method of navigating the Web and there are millions of searches performed every day in Ireland alone. Unlike other forms of advertising, Search Engines deliver qualified prospects who are actively seeking your products or services!
Sites which do not rank well for appropriate keywords or phrases on the first page of Google’s search results pages are essentially invisible to potential customers. Through improving your natural or organic search rankings (search engine visibility) you generate more visitors to your site, and more importantly, attract the kind of visitors who convert into paying customers. High rankings are simply a means to achieving the end goal of driving targeted traffic to your website that ‘converts’. Commercial success of a website depends on this.
Our SEO Approach
The approach WSI Search Engine Optimisation approach takes focuses on marketing, rather than just the technical implementation of search engine optimisation techniques. We first work to understand you business and its goals to get a better understanding of your target audience and broader marketing objectives.
If you would like to learn more about how Search Engine Optimisation can help your business, call us or arrange a Free 1 Hour Internet Success Consultation.