Social Media is the current buzzword on the internet and is flavour of the month with both the online and offline press. It represents an enormous opportunity to connect with your customers and create a lasting conversation with them .
The great thing about most of the social media tools is that they are free. However, if they do require you to provide quality content on a very regular basis to keep your fans engaged.
To be successful in Social Media often requires very significant work on your part and a Social Media Strategy will likely require considerable time and will only generate results in the long term.
To effectively leverage Social Media a strategy and plan is required. Understanding your customers’ demographic is the decisive factor in succeeding in social media.
Social Media will not work for all companies and a detailed understanding of what you are trying to achieve is necessary to make this work. Based on an understanding of your business and its commercial goals Internet Success will advise you on the best Social Media strategy for your business and how you can take this to market.
Social Media Policy
Because social media will most likely involve a number of your staff, it will require a social media policy to ensure that everyone is on the same page when it comes to interacting socially. Internet Success will help you to write and implement a social media policy and ensure that your Social Media presence is consistent.
Social Media Strategy
The key to a successful social media implementation is that you and your team will have the time to invest in maintaining your presence on Social Media. To be successful, you will need to invest a significant amount of your time in the process and success will at social media will take about 6 months of significant effort.
Quicker results can be attained using other tools such as Google Adwords Pay Per Click model or Search Engine Optimisation.
If you would like to learn more about how a Social Media Strategy can help your business why not arrange your Free 1 Hr Internet Success Consultation.