Your customers are at the heart of your website and the term the “Customer is King” has never been more important than when considering your website. Unlike other sales processes where the customer is physically present, you have a window of between 7 and 20 seconds to convince your website visitors that they are in the right place and you have something to offer.
While a lot is spoken about Search Engine Optimisation, Pay Per Click (Google Adwords), and Social Media, it is pointless engaging in any of these promotional exercises unless you have a website that is going to meet your customers’ needs. These are crucial to your website’s success but should only be tackled once you have completed the following exercise:Most websites ignore this key factor and concentrate on what their business does and not on what their customers want. This is the reason that 70% of websites never make any commercial returns for their owners.
After the above exercise has been completed, the commercial success of your website, will be driven by 2 factors: