Facebook marketing provides an alternative way to target your customers on the internet. There are currently 2.5 Million users on Facebook in Ireland alone and you can seek them out based on what they have shared on their Facebook profile. 30% of these users interact with their Facebook account at least weekly.
Facebook can be used in a number of creative ways to market your brand or to reinforce your brand message on a regular basis.
Demographic Targeting (Advertising)
Facebook advertising provides you to target different demographics based
- information in their Facebook profile
- who their friends are
- the pages they are fans of
Facebook advertising is also very different to Google’s Adwords model as it is difficult to attribute instant revenue to Facebook ads –
Google’s model allows you to target people who are directly looking for the product or service that you sell.
Facebook targets people who might have an interest in your product and you are hoping to attract their attention with a well designed Ad. Your Facebook Ads will be shown in the area indicated in red when people are browsing Facebook.
The aim of all Facebook advertising is to get users to engage with your page by liking it. This will help you to build a platform with which to interact with your customers on a long term basis and the real value in Facebook comes from the content you provide.
Facebook Strategy (Content)
To achieve return on investment the approach taken to Facebook must be very strategic and well planned with a Long Term Customer Engagement process. Your content must be very relevant and focused on engagement rather than selling. Returns from Facebook marketing are usually inversely proportional to the amount of sales messaging that you provide.
An Internet Success strategy will help you to understand how you can use Facebook to effectively grow your business and stand out from the crowd.
If you think that Facebook Marketing could improve your business, why not arrange your “Online Breakthrough Session” today to learn more.