Half the money I spend on advertising is wasted; the trouble is I don't know which half.
John Wannamaker (Woolworth's Founder)
This may have been true over 100 years ago when this comment was made. However, with the advent of the internet, every penny you spend on online promotion can be tracked in terms of its return.
Web (Google) Analytics allows you to analyse exactly how your website and business is performing and provides about how your business is doing. But more importantly, it provides you with concrete information on how to manage and change your website.
As with any sales process, your success online depends on measurement and reaction to what is happening.
Imagine employing a Salesperson and trusting him to deliver without ever holding him accountable for his results. Not measuring the performance of what is potentially your most effective salesperson is a lost opportunity for your business.
You can take advantage of this very important tool and what it is telling you about your website, and what you need to do to drive continuous business through the internet.
Once we understand your business, we will help you to build Internet “Key Performance Indicators (KPIs)” aligned with your overall buisness goals. This will ensure that you can cut to the chase and determine if the web is working or not and provides strong indications about any changes you might need to make.
If you feel that you would like to gain a competitive advantage through the use of website analytics, call us or arrange a Free 1 Hour Internet Success Consultation.