Attracting Visitors to your website is one of the key factors in achieving success from your website.
Most Internet Strategies start here! which is a mistake. No matter what you do you will be investing money to attract the customers you want.
Bringing a visitor who is unlikely to turn into a customer is a waste of this investment!
There are a number of different tools which can be used to attract visitors and these are explained below – They should only be chosen when your goals are clear budgets understood and your target market well understood.
Search Engine Optimisation (or SEO) describes the process for ensuring that your website appears at the top or on the first page of Google’s search results – 95% of people never go beyond the first page of Google’s results.
It involves doing all of the things that Google wants you to do with your website and you benefit from “Free” traffic to your website.
If you appear on the first page, there is a good chance that you will make money from your website.
Google Adwords provides a means of instantaneously targeting anyone who is searching for your product or service online. If used properly it provides a fantastic way to grow your sales – immediately.
If used badly, it can cost a lot of money and yield no financial results.
Social Media is the current buzzword on everyone’s lips. It’s all Free – but is perhaps the internet marketing tool that requires the biggest investment in order to be successful. Social Media requires education and a lot of planning and commitment to be successful.
Internet Success will help you to create and deliver your own customised Social Media strategy.
Email marketing is the poor relation in Internet Marketing that is consistently proven delivers the biggest bang for your marketing Euro!
Contrary to popular belief email marketing is not about delivering Spam to people’s overcrowded inboxes.
It is about delivering content that is valuable to your different market segments.
There are many ways to build your online brand using tools such as Google’s content network for banner advertising and Facebook and LinkedIn advertising platforms.
What you use and how you use it depends on the results you want to achieve.
Internet Success will help you to design a plan around your objectives.
Vincent has been looking after our online presence for the last three years. During this time, our business has grown considerably every year. Previously we had used radio and print media along with our web presence, but with the Internet Success approach we only use online communication now.